How we work

Four ways to work with us.

Every engagement starts with the same question: what decision are you trying to make, and what needs to be true for it to be the right one? From there, the shape follows the problem — not the other way around.

The shape follows the decision. Never the invoice.

Advisory retainer

Monthly, 3–12 months

A standing thinking partner for executives and founders. Regular strategy sessions, decision support between them, and a documented point of view your team can act on.

Best for
Ongoing counsel for leadership teams navigating change
What changes
Clearer decisions, made faster, with fewer expensive detours.

Diagnostic sprint

2–6 weeks, fixed scope

A focused assessment of your market, audience, content or AI readiness. Interviews, analysis and benchmarking, delivered as a prioritised set of recommendations.

Best for
Teams who need a clear read of the landscape before committing
What changes
A defensible plan with the trade-offs made explicit.

Project delivery

Scoped per brief

Strategy through to execution — content ecosystems, brand and audience strategy, partnership design, AI policy and governance frameworks, and Studio work: AI-assisted cinematic video and imagery, directed to brand standard.

Best for
Organisations who need the strategy actually produced
What changes
Work in market, not a deck in a drawer.

Speaking & facilitation

Single engagement

Keynotes, panels, masterclasses and closed-door workshops on African media, culture, audience behaviour, and the practical realities of AI adoption.

Best for
Conferences, leadership offsites and board sessions
What changes
A room that leaves aligned on what matters next.
Who this is for

We work with organisations and individuals operating where culture, content and technology collide.

Media companies

Broadcasters and publishers rebuilding around streaming, audience data and shifting monetisation.

Brands

Marketing and comms leaders who need cultural relevance in Africa without losing global coherence.

Platforms

Streaming, music and digital platforms entering, scaling or repositioning in African markets.

Funders & institutions

Investors, foundations and public bodies assessing the creative economy, technology and AI policy.

Creators

Established creators and creative businesses turning audience and IP into durable commercial strategy.

Not sure which shape fits?

Start with a short introductory call. We'll tell you honestly whether we're the right partner — and if we're not, who might be. Every enquiry is read by Melanie personally.

Start a conversation